Lexus, Yokohama, Haier e Inalpi con Event’s Way alle Nitto ATP Finals di Torino
Grandi marchi protagonisti dell’evento torinese: supporto comunicativo a 360 gradi da parte dell’agenzia guidata da Flavio Gallarato, tutti i dettagli.
Milano / Torino, 15/11/2024 - Le Nitto ATP Finals sono il gran finale della stagione del tennis maschile, con gli otto migliori singolaristi e le otto migliori coppie di doppio che si battono per l'ultimo titolo della stagione. Torneo dopo torneo, i giocatori accumulano punti nella ATP Race To Turin con l'obiettivo di conquistare uno degli otto posti a disposizione.
L’evento, che si concluderà domenica 17 novembre, vede la presenza come Platinum Partner di Lexus, supportata da Event’s Way, agenzia di marketing e di eventi torinese (https://eventsway.it/).
Event’s Way si è occupata della gestione totale dell’evento ATP Finals, dalla creatività del progetto alla preparazione e personalizzazione “wrapping” di tutte le auto Lexus (45) utilizzate per il trasporto di giocatori, staff e federazione internazionale, oltre che dello studio architettonico e costruttivo della private lounge di Lexus all’interno del foyer di Inalpi Arena, un’area funzionale e dal grande tocco di design, che non è possibile non fotografare.
Qui verranno accolti i top client di Lexus da tutta Europa e venerdì 15 novembre verrà organizzato il Dealer Meeting con i concessionari da tutta Italia, protagonisti Claudio Panatta e Paolo Bertolucci come ambassador: l’accoglienza prevederà anche una visita al bellissimo Museo del Cinema di Torino e ovviamente partecipazione ad un match.
Event’s Way ha curato inoltre le attività di organizzazione transfer, hotel, viaggi per tutti gli ospiti nazionali e internazionali di Lexus e si è impegnata nella costruzione di due aree espositive dedicate a Lexus NX e Lexus NBX. Ma non si è fermata qui: è stata allestita una specifica area dedicata all’interno del Fun Village (previsti circa 25.000 ingressi al giorno) con un esclusivo gioco creato e personalizzato proprio da Event’s Way.
L’agenzia torinese ha inoltre curato e gestito la creazione, produzione e allestimento di una struttura esclusiva in una delle vie centrali più belle di Torino per ospitare un prototipo unico per l’Europa, Lexus LF-ZC.
Con Yokohama Event’s Way ha allestito una splendida Suite personalizzata all’interno dell’Arena, ambiente che permetterà agli ospiti del brand provenienti da tutta Europa di vivere le Finals direttamente da bordo campo. Event’s Way ha disegnato un’esperienza unica per oltre 300 persone, dove le imprese sportive dei migliori giocatori al mondo incontrano percorsi enogastronomici d’eccellenza, alla scoperta dell’ospitalità tipica italiana e delle migliori eccellenze del territorio.
Sempre per Yokohama Event’s Way ha creato un’area apposita nel Fun Village con un gioco entusiasmante in cui si vincono bellissimi gadget.
Anche Haier si è affidata all’agenzia torinese per la creazione della propria Lounge, in cui gli ospiti potranno vivere emozioni indimenticabili, a partire da un concept architettonico di alto livello declinato in un’area accogliente, elegante e dal comfort assoluto caratterizzato da attività ed esperienze esclusive pensate per abbinare emozione e relax.
Per Haier Event’s Way ha implementato inoltre una situazione di gioco interattivo sulla concezione del vortice: anche qui in premio molti gadget a tema.
Infine Inalpi, title partner dell’Arena, si è avvalsa dell’esperienza di Event’s Way per costruire un’area gioco nel Fun Village in cui è possibile vincere gustosi (e sani) formaggini o bellissimi gadget a tema tennis.
“Siamo davvero onorati di essere al fianco di questi partner di livello assoluto in questo importante momento - afferma Flavio Gallarato, CEO di Event’s Way - Abbiamo costruito un’esperienza a tutto tondo per gli ospiti e i manager delle aziende presenti, supportandoli in un evento di caratura internazionale e facilitandone la riuscita. NITTO ATP FINALS in questo momento è uno degli eventi sportivi e glamour più importanti al mondo. Le nostre skill specifiche ci permettono di affrontare sfide importanti come questa e di vincerle per la totale soddisfazione del nostro cliente: solo per ATP Finals abbiamo 80 persone impiegate e 25 mezzi sul campo”.
Note per i redattori: https://tinyurl.com/5n78cuke
PRESS KIT:
A proposito di Event’s Way
Event’s Way nasce il 23 Gennaio 2007 a Torino, dalla passione e dalla vocazione di Milagros Patrizi e di Flavio Gallarato, soci fondatori dell’agenzia, per il mondo degli eventi.
In concomitanza con il suo anno di nascita, il 2007, l’agenzia ha firmato il suo primo evento sportivo di caratura internazionale gestendo la sponsorship e l’incentive per Big Mat, al fianco del team velico Mascalzone Latino in occasione dell’America’s Cup.
La forza dell’Azienda sta nell’esperienza, nella spinta all’innovazione e nella creatività. Sviluppa idee per migliorare la conoscenza e la percezione del brand e raggiungere risultati importanti. Crea e realizza progetti di comunicazione ed eventi per diverse tipologie di prodotto offrendo, a supporto del marketing, un servizio a 360°. Già presente al Giro d’Italia per 11 volte - compresa la partecipazione a Tour de France e Vuelta de España – Event’s Way ha, al suo attivo, importanti performance sui circuiti da corsa (automotive e racing), nelle gare su strada (cycling) e all’interno degli stadi in occasione degli incontri di UEFA e Champions League. Agenzia leader nell’organizzazione di Road show itineranti e preparazione di progetti ad hoc di marketing esperienziale.
Contatti stampa
Gian Maria Brega
Mobile: + 39 338.9020851
Immediapress
Jiangxi’s Intangible Cultural Heritage: Preserving...
NANCHANG, CHINA - Media OutReach Newswire – 15 November 2024 - Recently, at the 8th China Intangible Cultural Heritage Expo, Jiangxi's paper-cutting, traditional Chinese medicine, ceramics, and other intangible cultural heritage crafts gained great attention from many media outlets and visitors.
https://youtu.be/nYpz08oadds
Jiangxi's intangible cultural heritage is rich and varied. These crafts and projects not only reflect the remarkable achievements of Jiangxi people in opera, textile, ceramic production, folk culture, and other areas but also showcase the diversity and uniqueness of Jiangxi culture.
Jiangxi Ruichang paper-cutting is one of the national-level intangible cultural heritages. During festivals such as the Spring Festival and Mid-Autumn Festival, local residents will use ordinary red paper to cut out patterns of flowers, birds, insects, fish, and other designs, expressing their aspirations for a wonderful life.
The skills of Chinese herbal medicine processing are also techniques accumulated over thousands of years by Jiangxi people, attracting the attention of many foreign friends. Jiayi, a graduate student majoring in acupuncture and thermosensitive moxibustion at Jiangxi University of Chinese Medicine, is currently learning the skill of processing Fructus Aurantii.
In Nanchang, Jiangxi, porcelain plate painting has been handed down through generations. This craft involves painting on porcelain and firing it, developing on the basis of traditional Chinese painting techniques, ceramic painting, and Western photography. It is now also popular among young people.
Jiangxi's intangible cultural heritages originate from the lives of ordinary people and reflect the unique local materials and culture. These special skills are also favored by many international students.
Recently, Jiangxi will also hold a series of intangible cultural heritage performances, hoping that more young people and overseas friends can learn about these crafts' culture and ensure they are passed down and preserved for future generations.
Immediapress
Trade Republic has passed on more than 1 billion euro in...
• Trade Republic set a new standard for the banking industry, by passing through the ECB interest rate directly to its customers since January 2023. This accumulated to more than 1 billion euro in interest payments in under 2 years.
• Europe's largest savings platform is thus once again demonstrating its commitment to change the status quo as the average European household loses over 700 euro per year, by not getting enough interest on their cash deposits.
• With 3.25 percent interest per year, 1 percent Saveback on card payments, and free savings plans, Trade Republic offers the fairest savings options for all Europeans.
BERLIN, GERMANY - EQS Newswire - 15 November 2024 - Trade Republic, Europe's largest savings platform, has reached the next milestone: Since the introduction of the interest offer in January 2023, over 1 billion euro in interest has been passed on to customers across Europe. For several months now, Trade Republic has been setting a new standard in the banking industry by passing the full ECB interest rates directly through to its customers. The average European household loses over 700 euro per year by not receiving enough interest on their cash deposits according to the latest figures shared from the European Central Bank.
"It's a wide belief that banks only serve their needs and neglect the customer. With Trade Republic we strive to change that. We pursue to offer the most attractive banking offering, fair and transparent. That's why we pass the full ECB interest rate to our customers. While all other banks keep a margin to themselves, introduce hidden conditions and time limits", says Christian Hecker, co-founder of Trade Republic. "With our 1 percent Saveback offering on all payments, free ETF savings plans and 3.25 percent interest per year on uninvested cash, a new generation of European savers can now shape their entire financial life with Trade Republic."
According to the latest figures from the European Central Bank the average European household receives just 0.37 percent interest per year. At the same time, 200 Million European households hold around 5 trillion euro in overnight deposits in their accounts. To put this into perspective: The average European household receives an annual interest of 93 euro on their savings, losing over 700 euro by not getting the full ECB interest rate, unlike Trade Republic customers.
Over recent years Trade Republic evolved from a brokerage platform to a broad savings platform with a banking license including an interest bearing account and a card that automatically invests 1 percent of card payments into an asset of your choice, free of charge. Connecting every banking feature with the most efficient way of saving and investing underlines the company's claim to continue to be an innovation driver in the financial technology industry in Europe.
About Trade Republic
Trade Republic is on a mission to set millions of Europeans up for wealth creation with secure, easy and commission-free access to capital markets. With customers across 17 European countries and billions of assets under management, Trade Republic is already the home screen app for many Europeans to manage their wealth. It offers savings plans, fractional trading of shares, ETFs, bonds as well as derivatives and crypto and, from January 2024, the Trade Republic card with a 1 percent Saveback reward. Trade Republic is a full-service bank and is supervised by the Bundesbank and BaFin. As Europe's largest broker and leading savings platform, Trade Republic has received growth capital from leading global investors such as Accel, Peter Thiel's Founders Fund, Ontario Teachers', Sequoia and TCV. The Berlin-based company was founded in 2015 by Christian Hecker, Thomas Pischke and Marco Cancellieri.
Immediapress
Chancay to Shanghai — Alpacas on the Move
LIMA, PERU / SHANGHAI, CHINA - Media OutReach Newswire - 15 November 2024 - "From Chancay to Shanghai," this expression has become quite popular in Peru, and it has finally become a reality.
https://www.youtube.com/watch?v=0xQOius-1i4&t=1s
China's financial hub Shanghai, which has the world's largest port, is expected to welcome more goods from Latin America. And from Shanghai, these products will be shipped throughout Asia.
The Chancay Port, which was constructed by Chinese companies, allows cargos to be shipped directly from Peru to China — the short transit time will only be 23 days. It has officially opened on November 14.
The port is expected to generate 4.5 billion US dollars of annual economic benefit for Peru, accounting for 1.8% of the GDP. It will also provide thousands of direct and indirect jobs for local people.
All these mean immense business opportunities to Peruvian entrepreneurs.
Alpaca plush toy makers Ysabel Zea has been doing business with China for eight years. She has been attending the China International Import Expo for three years for showing her new products to Chinese consumers.
In the past, it took over 60 days for goods to be shipped from Lima to Shanghai. But the shortening transit means a lot to her.
"It means future. It means works for more artisans in Peru. It means opportunities, more income for families, better education for sons and daughters. It means just hope," says Zea.
It's not only about China and Peru. The Chancay Port also provides growing space to the Asia-Pacific region.
Cargo shipped from Peru to China can make a stop in Shanghai and then go to places like Japan, South Korea and South East Asia.
That means residents in Asia will have better opportunities to enjoy fresher coffee, avocados and blueberries from Latin America.
To Peruvian exporters like Ysabel Zea, the Chancay Port also means their products can reach a larger market.
"Now with the new port of Chancay, many opportunities acome. It will be easier for us to bring our products here to Chancay and then to Shanghai," says Zea.
Now, "From Chancay to Shanghai," this expression has become a reality.